

And clearly, as a company called Adblock Plus, we can’t really do much marketing.
#AD CLOCKER PLUS DOWNLOAD#
“I’m not really sure what happened in 2013 but the download rate really started to increase around that time,” says Williams. “What we found is most people hear about it from friends. So it’s really hard to predict when growth is going to happen. And it’s built up this user base without doing any traditional advertising itself, of course.
#AD CLOCKER PLUS PLUS#
Adblock Plus is just one ad blocker among scores offered as desktop browser extensions, and says it has around 50M to 60M active users per month at this point (averaging 2.3 million downloads per week since 2013 - and staying “at a steady clip” ever since, as Williams puts it). EasyList and EasyPrivacy), and allowing users to choose which lists they want to use (or make their own) - depending on the types of content they want to block.Ĭonsumers’ growing appetite for content-blocking tools is in no doubt.

It does not maintain blocking/filter lists itself - relying on third party, independent filter lists (e.g. Most, some 90 per cent, of these whitelisted entities don’t pay, according to ABP’s head of ops, Ben Williams - as he says it only charges “large” entities, and the amount it charges is decided “case by case”. It’s a model that has drawn criticism of extortion from ad-funded publishers and ad companies, although ABP claims whitelisted entities see an uplift in ad revenue because consumers prefer the less annoying, contextually relevant ads they are served.

Google is among Adblock Plus’ paying customers. So ‘ad’ blocking is just the tip, although the most vocal critics of ABP et al tend to be ad-funded publishers. (ABP users can still opt out of these whitelisted ads if they want, although it says most users choose not to do so - it’s “low single digits” who turn them off.) Content ABP can block includes pop-up ads, flashing banners, distracting graphics, ad tracking tech, auto playing video ads injected into articles, malware domains, and - even - the ‘seen’ message on Facebook (should you wish to kill read receipts). Our mission is to create a sustainable product that makes your everyday life a little easier.Adblock Plus has built a business out of helping web users avoid overly annoying ads and other unwanted digital content on the desktop by taking money from companies willing to conform to its “acceptable ads” manifesto in order to be whitelisted and have their marketing let through the gate. By supporting a fair and profitable Internet, we remain optimistic about the future of the web. We are a globally distributed, yet tight-knit group of developers, designers, writers, researchers, and testers. Ībout the people behind Adblock Plus for Safari on iOS By using Adblock Plus for Safari you:ĭownload Adblock Plus for Safari on iOS - it’s FREE!īy downloading and installing the application, you agree to our Terms of Use. Prevents nasty stuff like malware and tracking that can hide behind adsĪds can cause pages to load slower, thus eating up your data plan and consuming your battery. You can choose to block these ads by simply turning off the Acceptable Ads feature in the ABP settings.īrowse more safely and securely. Its unique Acceptable Ads feature, turned on by default, shows occasional ads that aren’t disruptive in order to help support great content creators.
#AD CLOCKER PLUS FREE#
No nasty viruses.Īdblock Plus has been the most downloaded, free ad blocker on the market since 2006. Safari users enjoy a peaceful and delightful web experience when using Adblock Plus, the world’s number 1 ad blocker. The easy way to block ads on your iPhone and iPad.Īnnoying ads like pop-ups, video ads, banners and ads disguised as content are things of the past thanks to Adblock Plus (ABP)!
